Owner and founder of Got Your Back Entertainment started with this idea to create a positive hip hop movement as a freshman in high school, and also make it a record label. He is an MC whom got his start with a love of Hip Hop music at 12 years old and in 2006, conjured GYB Ent. Later, wanting to avoid the constraints of being a record label, GYB became simplified into a brand of hiphop entertainment with an emphasis on positivity and unity, and ultimately expanding into a clothing line as business endeavors continue to move forward. Callon acquired a Bachelors in Audio Production from Full Sail University and is now studying to receive his Masters in Entertainment Business.